Digital Pre-show Production Specs
Deadline
Ad Material must be submitted at least one week prior to start date. Material submitted past this deadline or with the wrong specs might be displayed the following week. Any deadlines that are missed may result in a delay of the campaign for which Rainbow Cinemas/Magic Lantern Theatres can not be held responsible.
File Format
For still slides: file formats can be PSD, PDF, TIFF, Ilustrator EPS, high quality JPG
Size (Regular Preshow)
Total area: 960 pixels wide by 600 pixels high
Safe area: 865 pixels x 505 pixels for text and logos. Anything outside that area might not display on all screens.
Size (Digital Preshow)
Total area: 1998 pixels wide by 858 pixels high
Safe area: 1830 pixels x 686 pixels for text and logos. Anything outside that area might not display on all screens.
Colours
All artwork preferred in RGB.
Avoid large areas of bright red or blue to reduce colour bleed. Bright colours and high contrasts will look better than muted colours on screen. Avoid very low contrast such as light grey / white or pastel combinations.
Text
Minimum font size: 16 pt
High contrast between text and background is always preferable
Minimal amount of text is better. Keep in mind that slides will only stay on screen for 10 seconds.
Convert all text to curves (or rasterize) before sending final artwork to avoid font problems.
File Naming
Please name your files as follows:
{Client Name}-{Date spot is to begin airing}-{Slide number.{file extension}Example: Telus-Dec122012-01.jpg
Submission
Technical Support
If you have any urgent questions regarding ad specs or for transfer confirmation, please email us at preshow@ideumcommunications.com
or call Alain at 905-836-0081
Sales Support
Your sales representative can be reached at advertise@rainbowcinemas.ca
or by phone at 306 244.5235 (Saskatoon)
or Toll-Free at 1.877.253.8382.
Conditions
Please note that all creative is subject to approval by Rainbow Cinemas/Magic Lantern Theatres prior to production as per the terms and conditions in your client contract.
